Project Background
Valtira identified an opportunity to elevate the user experience for AMC+ and proactively pitched an innovative concept: an AI-powered recommendation engine. This proposed feature, designed for integration into AMC+'s iOS, Android, Roku, and AppleTV apps, aimed to help viewers discover new and engaging content based on their viewing habits. The goal was to enhance subscriber retention by offering personalized content suggestions, encouraging users to explore shows and movies they might not have considered initially.
Project Concept and Proposal
Valtira's proposal detailed the development of a sophisticated yet user-friendly recommendation engine. This tool would utilize AI algorithms to analyze viewers' historical data, providing tailored content suggestions that align with their preferences. The concept was to create a feature that would not only keep viewers engaged with the AMC+ platform but also introduce them to a wider array of content, potentially expanding their interests.
My Role in the Conceptualization
As part of the team, my role involved conceptualizing and developing a Figma prototype to visualize this idea. The prototype was designed to demonstrate a simple and effective user experience, allowing viewers to effortlessly discover content aligned with their viewing history. The interface included options for users to add recommended content to their watchlist or start viewing it immediately, ensuring a seamless transition from recommendation to engagement.
Current Status
The project, while still under consideration by AMC+, represents a forward-thinking approach to content discovery and viewer engagement. Valtira's proactive pitch underlines our commitment to innovative solutions in digital media, focusing on enhancing user engagement and platform loyalty through smart technology integration.
