Resume
I’m an experienced UX/Product Leader with over 20 years in the field, specializing in user-centric digital solutions, business strategy, and team leadership. Proven track record in guiding teams to develop intuitive, effective digital experiences that align with business objectives. I’m an expert in fostering environments that drive innovation, growth, and excellence in design.
Proficiencies: UX Design, Visual Design, Wireframes, Design Strategy, Leadership, User Research, Product Strategy
Experience
Valtira
VP of UX
Jul 2023 – Present
As Vice President of User Experience at Valtira, I lead a dynamic team of UX professionals dedicated to delivering superior digital solutions. We focus on transforming complex problems into intuitive, accessible, and user-friendly designs. My role includes managing and mentoring our talented UX team, defining and executing our UX strategy, and collaborating closely with clients to ensure that our solutions not only meet but exceed their expectations. My multifaceted experience in digital marketing, sales, and client relations enhances my approach, fostering a customer-centric and business-driven UX methodology that drives growth for our clients and our company. During my tenure, I have contributed to tripling Valtira's revenue growth and have overseen a large growth in our UX team, reflecting our commitment to excellence and innovation.
Valtira
Director of User Experience
Aug 2018 – Jul 2023
In my role, I was responsible for promoting user-centered design thinking to our clients, conceptualizing designs, and creating assets for responsive and adaptive layouts for a variety of web applications. My duties included effectively communicating conceptual ideas and design rationale to members of design, development, and business teams. I guided and contributed to the creation and development of brand standards for effective design solutions. Additionally, I was tasked with creating both high fidelity designs and low fidelity wireframes and prototypes. Part of my role also involved building a UX pattern library and establishing visual design guidelines for our clients. Staying current on the latest trends in digital media design, emerging technologies, accessibility, and usability was also a key aspect of my responsibilities.
Valtira
UX/UI Design Lead
Mar 2016 - Jul 2018
As a Design Lead, my focus was on championing user-centered design principles for our clients. I played a key role in conceptualizing and creating design assets for a range of web applications, ensuring they were both responsive and adaptive. Part of my responsibility involved communicating conceptual ideas and design rationales to our design, development, and business teams. I actively guided the creation and development of brand standards, contributing significantly to crafting effective design solutions. My tasks also included creating detailed high fidelity designs as well as practical low fidelity wireframes and prototypes. Furthermore, I was instrumental in building and maintaining a comprehensive UX pattern library and setting visual design guidelines for our clients. Keeping up on the latest trends in digital media design, including emerging technologies, accessibility, and usability, was also an integral part of my role.
Brandon Johnson Design
UX/UI Design
2008 - 2016
Successfully operated a freelance design consultancy in Minneapolis, working with notable clients like US Bank, Pepsi, 3M, Target, H&R Block, and Cadillac. Focused on product strategy, visual design, prototyping, user research, wireframing, ad campaigns, and mobile app design, delivering efficient, high-quality work. Some long-term relationships included:
Target: 2012 – 2014
At Target Corporation, contributed to the development of the Cartwheel app, focusing on brand consistency and user experience across platforms. Designed seasonal affiliate marketing campaigns.
Fallon: 2012 – 2013
At Fallon, focused on the Cadillac Account, aligning digital creative with stringent brand guidelines and publication specifications.
Pocket Hercules: 2008 – 2012
Led digital projects at Pocket Hercules, overseeing design reviews, QA, and coordination with multiple development teams, ensuring the delivery of superior digital solutions.
Skills
Design: Expertise in UX and product design, combined with a talent for transforming complex concepts into clear, engaging visuals. A strong focus on user-centric solutions that align with business objectives.
Prototyping: Skilled in rapid prototyping and interactive design, adept at bringing concepts to life quickly and effectively.
Research: Extensive experience in user research and market analysis, ensuring that design decisions are informed by deep user insights and market trends.
Collaboration: Proven leadership in team development and talent nurturing, with a track record of successful cross-functional collaboration. Proficient in integrating business strategy with design initiatives, and adept in client relationship management and contract negotiation.
Education
University of Minnesota
2000 – 2003 Duluth, MN