During my year-and-a-half tenure as a dedicated contractor for Cadillac's digital presence at Fallon, I focused on a wide array of digital design tasks. This role wasn't just about creating visually appealing content; it was about driving consumer engagement in a fast-paced, ever-evolving automotive industry.

Key Responsibilities:

• Developed and executed numerous email marketing campaigns, ensuring each message resonated with the target audience.

• Designed a high volume of web banners – a crucial element in the auto industry. These banners weren't just advertisements; they were the starting points for customer journeys, sparking interest in new models and features.

• Regularly updated the Cadillac website, keeping it fresh and aligned with the latest car models and brand messaging.

• Crafted digital brochures and social media campaigns that effectively communicated the luxury and innovation synonymous with Cadillac.

• Emphasized the importance of banners in automotive marketing. They were more than just digital ads; they were invitations for potential customers to start visualizing and configuring their next car, often leading to significant purchasing decisions.

Working with Fallon, the focus was always on creating designs that did more than catch the eye; they were about creating a narrative that guided the customer from curiosity to a concrete buying interest.