At Fallon, we created two impactful campaigns for H&R Block, focusing on two critical themes: pricing and expertise. Within these campaigns, my role involved leveraging H&R Block's established brand guidelines to design approximately 50 banner ads. These ads were not just visuals; they were strategic tools, deployed across major publications like The New York Times and Wired Magazine. This project was a fine balance of adhering to brand identity while creatively conveying key messages, essential for the tax season's heightened awareness.