Introduction
Netwrked is an innovative referral recruiting platform tailored for legal associates. It offers a unique approach where job-seeking associates can connect with employees at desired firms for referrals. As a startup, Netwrked collaborated with Valtira to launch their iOS app, a minimum viable product (MVP), allowing them to break into the market effectively.
Needs and Challenges
Our initial focus with Netwrked was to pinpoint essential functionalities for the MVP, keeping in mind the startup's budget constraints. The goal was to streamline the app, ensuring it was cost-effective and timely for the peak season of associate recruiting.
Unique App Features
Netwrked revolutionizes recruiting by enabling employees to directly vet and refer candidates, differing from traditional methods. This not only accelerates the hiring process but also motivates employees through referral bonuses for successful hires.
Solution
As project manager, design lead, UX researcher, and creative director, I guided Valtira in designing, architecting, and developing the MVP of the Netwrked iOS app. This was accomplished within a tight 3-month timeframe and included features like candidate matching, and secure video and chat functionalities. We also quickly followed up with an administrative dashboard for data tracking and analysis.
UX and Visual Design
The UX team, under my leadership, developed a logo and brand guidelines for Netwrked, integrating these elements into the app's design. We started with lo-fi wireframes to define the MVP's functional requirements, then created branded app icons using the Lottie animation framework, adding a dynamic touch to the user interface.
Technical Architecture
We built the app using React Native, incorporating custom integrations for enhanced chat and video call services. The Netwrked app received positive feedback, achieving over 1,000 downloads in its first month through marketing efforts and organic growth.
